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“Viva Lawrence” is one of several Eastern Bank supported initiatives that are changing the outlook for the better.

Eastern Bank and Mayor of Lawrence join El Mundo in an unprecedented collaboration to showcase the feel-good stories of a community.

By Tim Estiloz.-

14-Monica_2Eastern Bank is the primary partner and supporter of “Viva Lawrence”, a unique partnership between El Mundo Newspaper and the Mayor of Lawrence Dan Rivera. This partnership’s goal is to forge an unprecedented collaboration aimed at raising the collective spirit and image of a community via a series of consistent positive news coverage and heartfelt feel-good stories chronicling the inspiring lives of the area’s hard working citizens.

In this edition, we present the next installment in our series of “Viva Lawrence” profiles on Eastern Bank employees who are optimistic about the future of Lawrence.  This week, El Mundo’s Tim Estiloz profiles Monica P. Quintal, Eastern Bank’s Personal Lines Insurance Executive.

How do you describe what you do at EasternBank?

I work for Eastern Insurance Group LLC which is a subsidiary of Eastern Bank.  My job is to educate the community about how to insure their assets because a lot of times, they’ll go to someone to get insurance and not be properly informed about their claims and they won’t have a complete picture of what kind of policy they have and what they’re covered for.  I’m the only Latina agent at Eastern Bank so I conduct much of my work with our community clients in Spanish. 

What do you enjoy the most about your job?

I get to accompany a talented group of financial advisers, mortgage brokers and branch managers. So, feeling like I’m part of a team makes me feel great.  Once you’re part of a group, it feels like family.  Also, my customers make me feel special and successful here because I get a lot of referral business. 

How have people responded to the branch in downtown Lawrence?

Once people see what we’re doing in the city, it’s always a great response. When a customer walks into Eastern Bank, the bank is so welcoming, so it’s been a great relationship.

What kind of impact has the bank had on the community?

Through it’s many sponsorships in the community, Eastern Bank has established great visibility and credibility. I teach classes to groups of 20 to 30 people on insurance for home buyers and the reaction I get from the people attending these classes is amazing when I say I am from Eastern Bank. It has a little more impact because they see Eastern giving back to the community.

How excited are you about the future of Lawrence ?

I’m very excited because of the renewed sense of opportunities. If you want to be an entrepreneur and open up a business, people are really looking at Lawrence in a much more positive way.  There are many forces coming together and you can actually feel it, which is very exciting.   

What do you think of when you hear the term “Viva Lawrence”?

I love the ways it makes you feel. It also means it’s now time to give Lawrence a chance.  It’s a growing city and there are a lot of positive things in the future for Lawrence and that phrase kind of says it all. It’s a wonderful thing that’s happening here in this city.

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It’s been exactly three years ago this month that Eastern Bank announced plans to open Lawrence’s first new retail banking office in 23 years, as it expanded its presence throughout the Merrimack Valley.

Located at 486 Essex Street, the new branch became Eastern Bank’s 96th location and launched with four full-time employees in the new office, which open weekdays and on Saturdays. In addition, other employees from the bank’s commercial lending, wealth management and mortgage banking groups occasionally have work space inside the 2,800-square-foot office.

“Eastern Bank is proud to be the first bank since 1988 to open a new branch in Lawrence and we look forward to helping the city’s residents and businesses prosper,” said at the time Richard E. Holbrook, Eastern Bank’s chairman and CEO.

Eastern Bank is the primary partner and supporter of “Viva Lawrence”, a unique partnership between El Mundo Newspaper and the Mayor of Lawrence Dan Rivera.   

This partnership’s goal is to forge an unprecedented collaboration aimed at raising the collective spirit and image of a community via a series of consistent positive news coverage and heartfelt feel-good stories chronicling the inspiring lives of the area’s hard working citizens.

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