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Rachel Concepción, who manages both Lawrence branches explains that the new branch is something completely new and innovative for the area
Rachel Concepción, who manages both Lawrence branches explains that the new branch is something completely new and innovative for the area

The 350 square foot new Eastern Bank branch, located on the Northern Essex Community College campus (420 Common Street) features a never-before seen design for a bank branch.

“The branch actually fits within a very modern design with a 50 inch touch screen offering financial literacy games and information, a tablet bar that includes an i-pad, an android and a laptop with free w-fi for everyone and an area for students to read, meet and study comfortably, while they charge their phones at our charge station”, explains Bob Rivers, Eastern Bank President and COO.

The official grand opening of the new branch took place on Thursday, November 6th with over 100 in attendance that included members of the community, elected officials media and Eastern Bank representatives.

Eastern Bank’s “new look” is part of a very creative experiment to change the way people do their banking. The new location offers a unique environment and will certainly bring even more positive attention to Lawrence.

The branch’s unique lay-out and feel is also partly due to the fact that it shares space with Napolitano Pizzeria and Bar which has built a contemporary bar, complete with large screen tv screens, perfect for viewing sporting events.

“This is a great and creative project for Eastern Bank and all the partners involved because it shows that Lawrence is a place where you can be original and creative with your business ideas. We welcome this type of partnerships”, expressed Mayor Dan Rivera.

Dianna Maldonado, who works full-time at the branch shares a light moment with Lawrence Mayor Dan Rivera at the grand opening. Rivera has become a big fan of the new branch.
Dianna Maldonado, who works full-time at the branch shares a light moment with Lawrence Mayor Dan Rivera at the grand opening. Rivera has become a big fan of the new branch.

Most standard transactions are available at the branch, which also has an ATM, two employees who can help open new accounts, and videoconferencing for customers to access financial experts offsite. The experience is definitely designed to be very different from the typical bank visit.

“It doesn’t look like a traditional branch. It doesn’t feel like a traditional model,” said Rachel Concepcion, general manager of the bank’s two branches in Lawrence. “If someone has a question about a product, we don’t open a brochure. We go to a digital screen.”

“It’s also part of giving back to the community,” added Rivers. “This is something we hope will add to the many great things going on in Lawrence.”

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